South African wine brand Makulu is adding a sparkling wine to its range for this summer.
Pomüla (rrp £4.49) is a lightly sparkling rosé based spritzer blended with pomegranate and maula fruit flavours. It is being marketed as a party drink which is good for use during celebrations as it can put the ’fizz’ into a party.
With an abv of 5.5% it has a lower alcohol content than other wines and can be enjoyed over ice, making it appropriate for summer garden parties.
Paul Hinks, retail sales director, said: ”Makulu is in triple digit growth of 104% and we all know about the explosion in growth within the UK sparkling wine market and the growth of flavoured wines. Pomüla combines many of the things that consumers are choosing; rosé in summer, sparkling wine, unusual discovery flavours with sweetness. It’s also very versatile which gives the consumers more choices when it comes to mixability and occasionality.”
A serving suggestion is o mix three parts Pomüla with one part fresh orange juice to create a ‘Pomfizz’ cocktail.
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