Magners GB has announced a new integrated marketing campaign for 2013, which aims to bring to life the “sociability and spontaneity” that is at the heart of the brand.

The multi-million pound ‘Now is a good time’ campaign kicks off with a TV ad in which a “mysterious yet mesmerising sage” delivers an ode to the ‘here and now’. The ad will introduce the line ‘Now is a good time’ to UK audiences. The TV campaign will play out across the year and will be supported by a full PR and social media campaign, which encourages people to enjoy the ‘now’.

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Source: Magners