Halewood International is launching a new flavour and bottle design for its Lambrini Cider brand to capitalise on the fruit-based flavour trend.

The new Cherry & Apple flavour will join Strawberry & Elderflower and Blackberry & Raspberry in the Lambrini Cider range, which was first launched in March 2012.

The label has been refreshed in order to leverage the brand motifs and create greater stand-out on shelf and in the chiller.

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