Jabru Bev has announced the launch of a new Easy Pils drink, described as a sophisticated beer with a refreshing bitterness.

Easy Pils is a modern version of Pilsner-style beer and uses a cold-hop brewing technique that delivers a unique taste between lager and India Pale Ale.

James van der Watt, founder and chief brewer of Jabru Bev Co, said: “Jabru is all about celebration – it’s about celebrating the best possible ingredients from each crop and turning them into a beverage to toast and cheer the happiness in our lives. It’s too easy to get distracted by the pressures of life and forget what is truly important – family, friends and the occasions that we get together and the joy that these moments provide us.”

The new beer is fully fermented to reduce residual sugars and contains 4.6% alcohol. It has also won three stars at The Beer Awards 2017/2018.

Jagbru Easy Pils is available to independent retailers now (rrp £2.20).