India-based Viiking Ventures is bringing its gluten-free Goa beer (rrp £1.39 per 500ml can, 4.8% ABV) to the UK off-trade.
The striking can design depicting a Goan beach party scene, for which the coastal state is famous, gives the product point of sale impact.
Until now the pilsner had only been available in restaurants in 340ml and 650ml bottles.
Goa Premium Beer director Frank Sequeira said: “We have been bombarded with enquires, not just from coeliacs and those with a gluten intolerance who want to drink our beer at home, but also from those customers who discovered the authentic Indian product in restaurants and like the clean, sharp, refreshing taste.”
The gluten free beer, brewed using a unique malt and maize based recipe, is already available in around 300 bars and restaurants.
The humid, tropical Goan weather works its alchemy on the water, to give Goa Premium Beer its crisp, refreshing flavour.