Following a successful launch in the US, E&J Gallo Winery will introduce its first Prosecco to the UK market this September.
Offering classic floral aromas and a refreshing, fruity palate, La Marca (rrp £10) is aimed at wine drinkers who seek an elegant sparkling wine for everyday special occasions.
La Marca Prosecco opens with aromas of fresh citrus, honey and white flowers. The palate is fresh and clean, with hints of minerality and flavours of ripe lemon, green apple and grapefruit.
The introduction of La Marca Prosecco to consumers in the UK will be supported with an integrated marketing campaign spanning PR and trade marketing.
Olga Senkina, marketing director EMEA at E&J Gallo Winery, said: “We are very excited to be launching La Marca in the UK at what is still an exciting time for sparkling wines, and Prosecco in particular. Not only is La Marca a versatile wine and a delicious apéritif, it is also very food-friendly. Being able to appreciate sophisticated sparkling wine at everyday special occasions with friends is at the heart of this new, inviting and fun brand.”