Brothers Drinks has unveiled a tequila-flavoured cider. Perro Loco, or ‘Mad Dog’ in English, is a cider mixed with lemon and tequila flavour with added agave nectar. It is available in a 330ml bottle with an abv of 5% (rrp £1.79 - £1.99).
Perro Loco will be supported with digital marketing, social media activity and pos materials for stores.
Consumer marketing manager Cheryl Shepard said consumers want new tastes. “Innovation has been the driving force behind the success of cider,” she said. “Increasingly consumers are bored with lager, RTD’s and even just plain old apple and pear cider. They are also demanding more than just another fruit flavoured cider. Perro Loco will deliver something even more refreshing to the category for 18-34 drinkers and a genuine incremental profit opportunity to the trade.”