Brothers has launched a limited edition Strawberry & Kiwi variant and a new Coconut & Lime flavoured cider to celebrate 20 years since its Glastonbury birth.
The new flavour is the first coconut cider on the market and follows growing consumer trends for coconut water, which is now a £100m market in the UK (Data Monitor). The addition of kiwi to the strawberry vairant aims to provide a drier note against the sweet taste of strawberries.
Managing director Matthew Showering said: ”As an independent, family-run business we are under constant pressure from bigger multi-national competitors so we are always looking for ways to innovate within the market. We have seen great success with our unique Toffee Apple cider and feel it’s important to offer customers something different to the many red berry liquids available.”
The new variants will be available in the independent channel.
Brothers Strawberry & Kiwi rrp £2.29 (500ml bottles)
Brothers Coconut & Lime rrp £2.29 (500ml bottles)