Blossom Hill has revealed limited edition Sparkling Zinfandel bottle bows for Valentine’s Day and Mother’s Day.
The bows are available in three different colours: Pink, Gold and Blue, and will create visibility on shelf display as well as giving retailers the opportunity to use the wines in Valentine’s-themed displays.
The promotion will run until Mother’s Day, on Sunday March 26.
Caroline Thompson-Hill, head of marketing at brand owner Treasury Wine Estates, said: “The limited edition bows are a perfect gifting solution for both Valentine’s Day and Mother’s Day, which we have identified as two of the fastest growing gifting occasions for wine.
“Gifting is a powerful and increasingly important growth driver for the wine category and it is vital that we provide our retail partners with innovative and smart solutions to take advantage of this opportunity.”