Cîroc, of Diageo Reserve, has announced a new apple flavour will be hitting shelves from December.

Cîroc Apple (rrp £38.67 per 70cl bottle) acts as the ideal base spirit for simple serves, such as the ‘Cîroc Big Apple’, and more complex serves, like the ‘Cîroc Apple Martini’.

Head of Diageo Reserve GB Nick Temperley said: “We know that 52% of white spirit drinkers choose flavoured variants, while consumer thirst for luxury vodka continues, positioning Cîroc at the forefront of this trend.

“As we enter the biggest celebratory period of the year, we hope to see the newly developed Cîroc Apple broaden the category and draw new drinkers into the luxury vodka market – in both the UK on and off-trade channels.”