Zeo has launched a new canned version of its low-sugar adult soft drinks in a bid to target convenience shoppers.

Each 250ml slimline can contains just 27 kcals and “all natural ingredients”.

Cans are pricemarked at 99p and available in three flavours, Peach and Grapefruit, Zesty Lime and Blood Orange and Citrus.

The new range has been launched in Booker and Bestway this month.

The refreshing crisp flavour range was created at Zeo’s flavour house in Holland, which specialises in producing sweet and natural flavours.

It uses naturally sourced ingredients and has spent over five years perfecting its secret combination of 32 fruits and botanicals which form the basis of every drink.

Zeo’s marketing director Ian Greengrass, said: “At Zeo we are committed to not only providing consumers with the great tasting product they demand, but also to challenging soft drink norms. We believe brands like Zeo can really drive and shape the category, with low sugar drinks that don’t compromise on taste.”