Hancocks cash & carry has added the Crazy Candy Factory XXL Pencils range of novelty sweets to its portfolio.

Available in depot and on line, the pencils are the first large novelty pencil of their kind and are available in three popular flavours including watermelon, blue raspberry and strawberry.

The cream filling and fizzy liquorice outer is expected to be popular with kids and offers retailers the opportunity to earn up to 42% margins.

Novelty sweets continues to grow in demand, with retailers wanting to offer both a selection of tried and trusted favourites, along with giving their customers, wider choice, and more exciting innovation when it comes to confectionery, claimed the firm.