Wrigley is releasing pricemarked hanging bags of Skittles and Starburst exclusive to the independent channel.
As consumers continue to demand value for money, Wrigley is launching a 125g Skittles bag and a 150g Starburst bag, both of which carry a £1 pricemark. Available from July 29, the packs are set to drive impulse sales, claims the firm. Skittles is currently worth £15m and growing 15.8% year-on-year, while Starburst is worth £10.2m and growing 3.7% year -on-year.
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