Wrigley has unveiled its Superstar Smile campaign which coincides with National Smile Month (May 20 - June 20).

The Superstar Smile initiative is fronted by TV star Made In Chelsea’s Binky Felsted, and follows the recent launch of Extra White Bubblemint. The firm is urging retailers to get involved with National Smile Month, which encourages consumers to take better care of their teeth, by picking up a Superstar Smile and Extra White Bubblemint point of sale suite from their local Wrigley representative.

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