Wrigley has refreshed the packaging for its Extra White sugarfree gum by adding a new red stripe to help consumers distinguish the variant, giving clear differentiation from Extra Strawberry and Extra White Bubblemint.

The new packaging has been launched to challenge static sales since April 2015 when the whole Extra portfolio was relaunched.

Julio Guijarro, Wrigley marketing director for GB and Ireland, said: “Wrigley is committed to freeing consumers’ inner confidence, and the Extra White range ensures people continue to smile at any time. The refreshed packaging highlights consumers evolving needs, and at Wrigley we’re continually reviewing our portfolio to ensure it meets the requirements of both retailers and consumers.”