Skittles has linked up with fruit-slicing game Fruit Ninja to create an on-pack promotion where consumers can download a Skittles-themed game to their smartphones for free.

This will be supported by a £2m through-the-line marketing investment, including out of home advertising, in-store activation and strong social media engagement.

The promotion will be available across Skittles 55g and 174g Fruit, Sours and Confused packs.

Tel: 01752 752 094