Cadbury has revealed that its Wispa Gold chocolate bar will be available in a Duos format.
Wispa Gold Duo will be available for retailers to buy from August, at an RRP of 85p in line with the rest of the Cadbury Duos range.
Radhika Pai, brand manager at Mondelēz International, said: “Wispa is such a popular range with shoppers already – the numbers speak for themselves! With both Wispa Gold in growth and Wispa Duos growing ahead of the category at 13%, it’s an obvious choice for us to bring the two together in Cadbury Wispa Gold Duo, the perfect product to be shared amongst loved ones. Additionally, the new format of a much-loved bar particularly meets shopper needs for the food-to-go mission.
“Confectionery is one of biggest food and drink categories in convenience and is the most impulsive , so it’s a crucial part of any store. This means we need to continue to bring innovation to the market that helps this important category. I’m confident Cadbury Wispa Gold Duo will help retailers drive impulse sales this summer and beyond and build on the sharing occasion.”