St Helen’s Farm has unveiled its 2017 winter carton designs to be rolled out in December across its three milk variants.

The red, green and blue bands on the milk cartons provide the backdrop for a snow shower and, as is tradition, the farm goat dons her festive hat. The lower front-facing half of the carton is this year given over to a snowman and a robin sitting on his carrot nose.

This is the twelfth consecutive year for a St Helen’s Farm Christmas carton and follows a number of seasonal updates over recent years.

The pack sides of each of the three cartons across the whole, skimmed and semi-skimmed features a picture of the farm team wishing customers a very Merry Christmas, a special winter serving inspiration and a festive recipe.

Vicky Unwin, St Helen’s Farm marketing manager, said: “We know our consumers look out for our festive cartons and with the bright colours and imagery they really stand out on shelf.

“Our packs help us to tell the St Helen’s Farm story and provide our loyal customer base with interesting content and advice. We hope that this year’s festive cartons will also catch the eye of new customers and drive them to the fixture.”