Tyrrells, the premium hand-cooked crisp brand, has created new limited edition scrum’ptious British beef & Suffolk ale crisps to mark the start of the NatWest 6 Nations Championship.
The latest offering celebrates Tyrrells’ status as the Official Crisp of England Rugby, and to mark the partnership, each pack of scrum’ptious crisps contains a unique code that gives shoppers the chance to win one of 20 pairs of England Rugby tickets.
The scrum’ptious crisps (RRP £1.99 for a sharing bag (150g) and £0.89 for a single bag (40g) will only be available for a limited time, in February and March 2018.
Adam Draper, marketing director at Amplify Snack Brands UK, said: “We’re proud to be the Official Crisp of England Rugby and we wanted to create a new, innovative flavour that celebrates our partnership with the RFU. We wanted to bring something new and exciting to the category, and offer shoppers the chance to win some amazing prizes.
“scrum’ptious crisps are not only full of flavour, but they bring to life our tongue-in- cheek humour and incorporate our signature style by using old rugby images on pack that bring concept to life. ”