Unilever has decided to re-introduce Ben & Jerry's Wich ice cream and this time around it has Fairtrade status. The Wich comprises vanilla and chocolate chip ice cream sandwiched between two chocolate chunk cookies and has been reduced from 127ml to 90ml as a result of consumer feedback. The company says it has brought back the product following consumer demand. News of the launch will be tagged onto the ad for Ben & Jerry's Coconutterly Fair variant, which runs from May 9 until August 14.
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