Signature Flatbreads has extended its popular Deli Kitchen brand with the launch of new Wholemeal Folded Flatbread Thins, helping retailers to meet growing consumer demand for alternative sandwich carriers.

A high source of fibre, the healthy, versatile and convenient sandwich carriers are just 114 Kcal per flatbread and join the existing Seeded and Plain Folded Flatbread Thins variants.

The range is backed by a significant online brand ambassador marketing campaign led by Olympic medallist and social media megastar Tom Daley.

David Laurence, Signature Flatbreads’ commercial director, said: “The market for flatbreads is buoyant, with consumers looking for alternatives to traditional sliced bread, whether in the home or out and about. The new Wholemeal Flatbread Thins will help retailers to satisfy that demand by offering a more extensive range of alternative sandwich carrier options.”