Whitworths has announced the launch of Bright Little Nuts, a new range of single serve nut packs created for children aged five and above.
The 20g portion sized range has been designed with kids in mind, so all nuts in the pack are either halved or mini in size. Nuts such as almonds, hazelnuts and cashews are naturally low in salt and sugar, and a natural source of protein and many other nutrients for muscle and bone development, aiding energy release and helping build a healthy immune system.
The Bright Little Nuts multipack will also include collectable cards. The ‘My Amazing Body’ series will feature facts, stats and games to provide an entertaining way for kids to learn about the human body. Including everything from the senses to how the brain works, the fun and educational cards ensure Bright Little Nuts helps develop mind, as well as body.
Marketing director Phil Gowland said: “At Whitworths we’re really excited to unveil this important, first of it’s kind, product to our range. There’s a real gap in the market for a snacking product which is packed with good stuff that isn’t boring, and can make life that little bit easier for parents looking to give their kids a healthy snack in between meals. The feedback from parents we’ve spoken to about the range so far has been incredible, and we can’t wait to get more when packs hit shops this September.”
The launch of new Bright Little Nuts is being supported by a through the line campaign including national sampling to get parents to inspire other parents to try the range, as well as an interactive website for kids to meet the on-pack characters, the Nutwings, and get a chance to learn more about their bodies through specifically designed activities and games.
Whitworths Bright Little Nuts come in three varieties including mini cashews, almond halves and mini hazelnuts.
The almond, cashew and hazelnut 20g products, are now available in multipacks (x5 per box) from £2.59 RRP.
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