Alex Kapadia, a Bargain Booze and Wine Rack franchisee who has two stores in Surrey and Bedfordshire, says that magnums of prosecco are proving popular with shoppers.
”Prosecco is still going strong and magnums of prosecco are selling really well.
”The Freixenet Prosecco looks really impressive on shelf. It’s got diamond affect glass which catches the eye and so that has pulled in quite a few sales aswell.
“It helps when the bottle looks impressive on its own as people tend to like to buy something a bit interesting.”
Alex adds that the other big trend at the moment, is gin, adding that this category is going ‘crazy’.