Andrew Thornton, owner of Budgens Belsize Park in north London, says one particularly popular category is his free-from selection.

“We are continuously developing our free-from offer as we are seeing a continuous positive response to these products and lots of NPD within this category. People are becoming more and more aware of the positive impacts of having healthy diets and so any innovation is this sector tends to be well received.

“We are always looking to bring in new and interesting products as this is what keeps the store of interest to our shoppers.”

He adds that he is also expanding the store’s range of premium crisps and popcorn.

“We’ve got an area devoted to these sorts of sharing snacks,” he explains.

“The popcorn range we’ve brought in which I really like is the Joe & Seph’s range. We didn’t have the space before so it’s good to be able to give these products more space and see the sales increase.”