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Westons Cider has announced the launch of new Henry Westons Vintage Pear.

The sparkling pear cider will join the Henry Westons brand portfolio, with the brand believing there is an “untapped opportunity” in the pear category. Henry Westons Vintage Pear has an ABV of 6% and an rrp of £2.50 per 500ml bottle.

“We know there is an untapped market for those looking for a premium pear option,” explains Holly Chadwick, Henry Westons brand manager at Westons Cider. “Our new pear variant opens the market to a slightly younger and non-traditional cider drinker with a “drink less but better” mindset, looking to treat themselves with premium offerings.

“We’re confident that our new Henry Westons Vintage Pear will be a big hit, satisfying an as-of-yet unfulfilled shopper. While there is a wide range of pear products on the market, we still believe there is huge opportunity to premiumise the category – delighting both shoppers and retailers alike, especially as we head into the warmer months.”

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