Weetabix has revealed that its Crispy Minis cereal range will now contain less sugar and added Vitamin D2.
The nutritional improvements are being supported by new look packaging across the Minis range, which includes Choc Chip; Banana; and Fruit & Nut flavours.
The cereal, made with 100% wholegrain wheat, is high in fibre, low in salt and now contains up to 4g less sugar. Sold in 600g packs (rrp £2.69), the new lower sugar Minis are rolling out to stores now and will benefit from Weetabix’s £10m media investment throughout 2019.
Zoe Brimfield, senior brand manager for Weetabix, said: “Whilst Weetabix and Weetabix Minis will continue to lead the way on best in class nutrition in the cereal category, taste remains paramount to us. It’s an important attribute driving sustainable value sales in the category and our refreshed pack reflects this.
“We’re confident Minis will continue to be a firm favourite for families and go down a treat at the breakfast table. Weetabix is dedicated to bringing delicious and nutritious breakfast choices to the UK, helping to lead the breakfast category toward growth.”