Weetabix has entered the breakfast biscuit market with the launch of On the Go.

Weetabix On The Go Breakfast Biscuits are available in Milk & Cereal and Apple with a hint of Cinnamon variants in single-serve 50g packs which contain four biscuits. The packs are available at an introductory price of 39p with a regular rrp of 55p.

The launch is being supported by a £6m media campaign which includes national TV advertising, outdoor advertising, sampling and digital activity.

rrp: 55p (39p introductory price)

tel: 01253 6721 405