Warburtons has unveiled a new addition to its sandwich alternatives range. Half & Half Square(ish) Wraps come in packs of six and are specially designed for kids’ lunchboxes. The new launch will be featured in the Warburtons’ Half & Half TV advert which forms part of the brand’s £16m marketing investment for 2013.

Warburtons has also launched a new trade website for independent retailers, www.warburtons-trade.co.uk. The new website offers retailers to the ability to place or amend their 24- and 48-hour standing orders, to ensure they are able to maintain availability of key products and avoid ‘out of stocks’, provides Warburtons product information enabling retailers to keep up to date with NPD, POS and planograms and an invoicing system to allow retailers to manage their accounts.

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