Warburtons has extended its Half & Half range with the launch of Sliced Rolls.

Each pack contains eight sliced rolls that are made with 50% wholegrain and 50% white flour.

The new Sliced Rolls are expected to drive growth within the Half & Half sector which is worth £202 million and has grown by 7.4% in volume and 10.2% in value (Nielsen, Total Coverage Value and Unit sales, 52 w/e 08.11.12).

The launch will be supported by a TV advertising campaign that will run until March of this year.

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