Walkers has launched new meaty flavours to its Max range.
Following the launch of Max Flamin’ Hot in January 2015, Walkers is continuing to expand its range with flame grilled steak flavour and an impulse exclusive cheeseburger flavour (rrp £0.75p per 50g).
Walkers Max provides retailers with a huge sales opportunity, after Nielsen named Max flamin’ hot as the number one launch in single serve crisps in 2015 (total impulse, value sales, YTD 05.09.15).
To help retailers maximise sales offered by the new flavours, Walkers is producing a three case stacker for the packs, which will also include the popular paprika SKU.
PepsiCo head of field sales Matt Goddard said: “As Walkers Max continues to grow, we’re delighted to be extending the range with two new and exciting flavours. At PepsiCo we’re committed to delivering unique products and flavours to help support retailers and ultimately drive category growth.”