Walkers, the number one savoury snacking brand (Nielsen Scantrack 2016), is re-positioning its Sensations range with a “Sensations. A Feast For The Senses” campaign supported with new products, packaging and TV advertising.
Sensations has kick started this activity this month by expanding its range with three new flavours; Japanese Sweet Wasabi & Ginger, and Chargrilled Steak & Chimichurri, will be added to the crisps range (150g), and a new Mango & Red Chilli Chutney flavour will be added to the Indian inspired poppadom range (82.5g packs).
Walkers says sharing formats continuing to demonstrate growth within the savoury snacks category - up 4% year-on-year.
Andrew Hawkswell, marketing manager at PepsiCo, said: “We know shoppers love Sensations with over 50% purchasing again (PepsiCo to confirm source) so it is important to us that we keep them interested by bringing them a brand that feels premium, modern and exciting. The brand is one of the stars in the Walkers portfolio and we’re seeing impressive growth as more shoppers choose Sensations. “
“These exotic flavours are not only new and interesting, but also perfectly timed for the summer period, enabling retailers to capitalise on shoppers searching for flavours inspired by exotic places. We’re confident this extension to the range will prove popular with shoppers looking for a premium and flavoursome snack offering.”