Walkers promotion offers prize pool of £2 million
Walkers, the number one savoury snacking brand (Nielsen Scantrack 2016), is offering shoppers the chance to win cash prizes ranging from an average weekly salary of £540, monthly salary of £2,200 and annual salary of £28,200, as well as instant cash prizes of £5 notes inside the pack.
There will be a guaranteed prize pool of £2 million. All shoppers will need to do is open up a pack of Walkers to find out immediately if they have won to get that instant pay day feeling.
Available from April 3 and running until June 3, the Walkers Pay Packet promotion aims to delight the nation by bringing back a modern spin on the ‘money bags’ campaign - one of the most well-loved and memorable Walkers promotions ever.
Thomas Barkholt, marketing director at PepsiCo, said: “We know that people love that payday feeling as well as promotions with lots of chances to win cash prizes. That is why we’re bringing back one of our most famous on-pack activities this April, but with a fresh spin, and bigger than ever before including a guaranteed £2,000,000 prize fund!”
“This spectacular consumer promotion from Walkers will provide a huge opportunity to engage with both our retail customers, and shoppers, and we are confident the packs will be a hit with those who fancy their chances of winning anything from an instant £5 note inside the bag up to the top prize of £28,200, whilst driving rate of sale for retailers.”
The Walkers Pay Packet on pack promotion will be available across the Walkers Core range in 32.5g singles, grab bags and on six pack multipacks. Shoppers purchasing multipacks will also be in with a chance to win a free multipack simply by entering a code online to determine if they are a winner at www.walkers.co.uk/paypacket.
The launch of Walkers Pay Packet will be supported with a high profile TV and digital advertising campaign from the end of April.