Walkers is adding more variety to its Mix Ups range with a new meaty flavour.
Available now, the new flavour comes in a sharing format (rrp £1.99). It will consist of the nation’s firm favourites - Doritos, Monster Munch, Wotsits and French Fries.
PepsiCo marketing director Thomas Barkholt said: “Walkers is committed to developing new and innovative products, and we know that consumers like to ‘mix it up’. Within the first eleven months of launching, Walkers Mix Ups drove 14.4% penetration to the market, according to Kantar Wolrdpanel Online, and this new addition to the fantastic line up is set to continue driving growth within savoury snacking. We know that flavour choice is key for our shoppers, so we’re eager to introduce this new flavour to the sharing segment and continue to help boost sales.”