Walkers is helping consumers to revel in a very special summer, with the launch of two limited edition flavours to celebrate the Queen’s upcoming 90th birthday.
The new additions, which have been inspired by popular traditional British dishes, include Beef & Horseradish, and Chicken & Stuffing, and are available now in six-pack formats, showcasing quintessentially British artwork comprising of Beefeater and Queen’s Guard imagery on-pack.
The launch of the limited edition packs will be supported with substantial social media engagement, including video content featuring a royal parade with a funky twist, which hopes to drive online conversations throughout the celebratory season. Thomas Barkholt, marketing director at PepsiCo, said: “The Queen’s birthday is expected to be a huge event on the local calendar this year, it is a significant opportunity to engage with consumers and celebrate British pride and street parties which will help to drive sales across the summer.
“32% of consumers engage in impulse buys sparked by seasonal occasions (Mintel) and so we are confident that these limited editions, which encapsulate the celebratory spirit of this summer, will provide an incremental sales opportunity for retailers by capitalising on this celebration.”