This summer, Volvic Touch of Fruit is launching its Reveal Your Flavour campaign with Olympic diver Tom Daley.
The campaign aims to encourage the public to embrace their true selves and reveal their hidden talents and passions.
Olympian Tom Daley kicked off the campaign by admitting to millions of followers that he is not a very good swimmer and struggles with a 50-meter length of a pool.
Daley said the campaign was a great way to inspire the public to embrace what makes them different.
The public will be encouraged to share their revelations via www.revealyourflavour.co.uk. Those who do this could see their revelation turned into a huge digital poster at sites up and down the UK over the August bank holiday weekend.