Functional drinks brand Vithit is set for greater distribution in the convenience channel thanks to a new listing with Booker Retail.


The brand’s range of low-sugar, low-calorie vitamin drinks were first listed with McColls in 2019. 

Vithit UK sales director Ryan Hacker said: “We are delighted to announce our expansion within the convenience channel as we continue to drive Vithit’s presence in convenience stores, increasing its visibility with on the go consumers, offering a functional, healthy drink in a range of six fruity flavours.

The Vithit brand is currenly growing at 64.2 % year on year, driven by increased distribution and increased rate of sale, and the brand had “big plans to drive this higher in 2020,” Hacker added.

Available in a variety of flavours, each bottle contains vitamins,  juice, water, tea and “essential nutrients.”

Bottles have an rrp of £1.40