Vita Coco has launched Coconut Milk Alternative.
Made with coconut cream and Vita Coco’s “never from concentrate” coconut water, Vita Coco Coconut Milk has been created to have the flavour and consistency to complement cereal, coffee, tea, smoothies and to be enjoyed on its own. It can also be used in cooking and baking.
Launching on 1 March 2017, the new milk will be available in a 1L PET bottle (rrp £2.99).
Giles Brook, CEO-EMEA at Vita Coco said: “Our strategy is to become synonymous with all things coconut and our Vita Coco Coconut Milk Alternative launch is at the very core of this. We’re demonstrated in chilled juice through Vita Coco Coconut Water the impact we can make to the wider category and are committed to achieving the same level of success in milk alternatives.
”As well as being majority coconut not water based, the other major differential is the taste which we capture under our ‘tastes like no udder’ sign off, try it for yourself whether on its own or with cereal, coffee or your smoothie and see if you agree.”