Vimto UK has revamped its 250ml Still RTD Vimto Minis range with eye-catching new packaging.

The new resealable sports bottles have been re-designed to increase shelf stand out and appeal to mums, while clearly communicating the drink’s healthy No Added Sugar credentials.

Vimto Minis are available now as 59p PMP in the convenience channel.

The new packs are supported by a nationwide digital advertising campaign across lifestyle websites such as Hello!, Cosmopolitan and Heat.

Vicky Marsden, Vimto brand manager, said: “Vimto Minis meet the growing consumer demand for healthy ‘on the go’ formats and are perfect for active kids on family days out or when they’re outside playing with friends. The digital advertising campaign will drive sales and boost brand awareness and we would encourage retailers to stock up in advance of the activity to benefit from expected demand.”