Oat-based breakfast drink, Up&Go, is kicking off a multi-channel marketing campaign to promote its new look.
The campaign spans press, out of home, radio, PR and social media.
James McMaster, CEO at Life Health Foods, said: “Bold visuals hero our fresh new pack design and lead on the brand’s unique active adventure lifestyle positioning and core usage to firmly establish Up&Go in the category with people who believe there are better things to do than sit down for breakfast.
“The category opportunity is massive, with rapid growth at 60% (IRI - MAT 6 November 2016) year-on-year, but there is a need for a ‘definitive breakfast drink’ brand, like Up&Go, that resonates with the core consumer, armed with the right marketing support to reach its full potential.
“Up&Go hits the bulls-eye, with a modern and relevant proposition, combined with breakfast-led nutritionals; containing oats and all the protein, fibre and calcium of bran flakes and milk”.