United Biscuits hopes to bring home the bacon with a new McVitie’s Cheddars variant.

Crispy Bacon will be available in a 150g roll wrap format, similar to the existing McVitie’s Cheddars range. The product was created to capitalise on United Biscuit research that found that almost 40% of Cheddars purchasers also bought bacon-flavoured snacks.

rrp: £1.41

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