Wall’s is resurrecting its 70s Dracula ice lolly in time for Halloween.
Comprising a cola coating, blood-red strawberry jelly and vanilla ice cream centre, the lolly comes in multipacks of six.
“Retro continues to be a huge trend and our Dracula lolly has an instant connection with parents who remember it from their childhood,” says Florence Howell, brand manager for Wall’s Kids at Unilever UK. “Mums are looking for fun products to share with their kids and with its red jelly centre that changes the colour of your tongue, Dracula is a must stock, especially for Halloween.”
Wall’s Kids range is worth over £41m and growing at a rate of 3% year-on-year, claims Unilever.
Tel: 0800 7311 507