United Biscuits UK has unveiled a raft of new snacking products and campaigns for the new year. In its first-ever event sponsorship, McCoy’s will be supporting the Premier League Darts for the next three years.

There will also be an on-pack promotion for the brand, offering consumers the chance to win VIP tickets to the McCoy’s Premier League darts play-offs.

From March a new range of bite-size savoury snacks will be available. Jacob’s Oddities will come in two flavours - cheese and smokey bacon - in five x 25g multipacks (rrp £1.75) 125g sharing packs (rrp £1.42) and 30g on-the-go packs (59p).

The launch will be supported by TV, poster, online and radio advertising as well as sampling and in-store activity.

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