Tyrrells Poshcorn is helping shoppers cosy up this Christmas with its first supersized seasonal sharing packs.
The 270g ‘Pillow of Poshcorn’ is available now, until the end of December.
Packs are available in sweet & salty flavour - recent winner of a Great Taste Award.
Tyrrells marketing director Jocelyn McNulty said: “Sharing bags have always been a party essential and popcorn is currently undergoing a huge growth in demand. The category is now worth £95m and growing at 34% year on year.
”Combine this with an increasing trend for informal home-entertaining with friends and family, this pack will hopefully sit at the heart of good times all over Britain throughout the festive period. Either that, or it makes for a very convenient pillow.”
With an rrp of £2.99, the bags will be re-appearing during Easter and Christmas 2016.