Tyrrells Poshcorn will celebrate the summer with the launch of new limited edition Strawberries & Cream Poshcorn.
Hitting shelves from March 1, the pack will be available throughout the summer in both 75g sharing and 22g handy-packs (rrp £1.59 and £0.79p respectively).
As the popcorn category grows at 30% YOY (Nielsen) and the British appetite for premium popcorn continues to rise, Strawberries & Cream Poshcorn is the first of what will be a rolling seasonal programme for the brand, with developments for a 2016 Winter variant already underway.
Popped at Tyrrells Court Farm, Tyrrells has also applied a differentiated seasonal design to the pack, further emphasising the brands entertaining credentials. The launch will be supported with PR, social media and regional sampling activity.
Tyrrells marketing director Jocelyn McNulty said: “Our new Strawberries & Cream seasonal launch is part of a sustained programme of marketing support for Poshcorn this year as we make the most of this really exciting growth category. We’ve had a fantastic response from retailers who see Tyrrells as a natural fit within specific British themed summer promotions. Let’s hope Murray stands out as much as our bright new pack this summer!”