Uncle Ben’s has unveiled a range of ‘Twice the Fibre’ rices to provide healthier mealtimes.

Uncle Ben’s ‘Twice the Fibre’ long grain rice is available in 500g and 1kg loose packs and 500g boil in the bag. The brand is also sponsoring Jamie Oliver’s new Channel 4 cookery programme, ‘Jamie’s 15-Minute Meals’, which will be part of its £12m multi-media campaign for 2012.

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