Cadbury Heroes are back on TV screens with a new campaign.

The 20 second ad, which will run for four weeks during July, promotes the products as ‘What to bring when you’re told not to bring a thing’.

The activity is part of a total £1m UK marketing investment for the brand this year, which also includes outdoor activity. Cadbury Heroes is now worth £43m and is driving incremental growth to the category, up 17% in value.

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