Tropicana is introducing a new smoothies range called Morning Boost in an aim to capitalise on the growing trend for convenient breakfast top ups.
Rolling out across all channels from the beginning of March, the smoothie is a wholesome combination of fruit juice, fruit purée and cereals which offers a new sales opportunity for retailers. A first of its kind and a source of fibre, rich in vitamin C and one of your five a day, the new range will be available in a 750ml size (RSP: £2.99) in Apple & Pear, Orange, Banana & Mango, and Forest Fruit. The Orange, Banana & Mango flavour will also be available in an on-the-go 330ml bottle (rrp £1.99).
Sophie Giraudel, brand manager for Tropicana, says: “Our innovative new Morning Boost smoothie does exactly what it says on the bottle, giving people a convenient format for a convenient and delicious boost in the morning, which can be enjoyed at home, on route to work or as a mid-morning snack - with all the goodness of juice but features cereal too. It performed incredibly well in consumer testing, with 88% percent of people stating that they intend to purchase the product because of the perfect consistency making it easy to drink.
“People are becoming busier in their daily lives and don’t always have time to prepare a full breakfast, our 750ml size offers a great option to add to your breakfast at home or at work and the 330ml size is perfect for an on-the-go top up, a growing trend that is set to continue. We are confident that sales for Morning Boost will be incremental to the juices and smoothies segment, and it will be supported with high-levels of in-store activation and digital activity delivering a sales hit for retailers.”