Tropicana has launched a Food Lovers loyalty programme for consumers, offering cookery courses, good food guides and the chance to dine out at top restaurants for as little as £10. The activity is running across all Tropicana Pure Premium and Smoothie formats and will be communicated via on-pack promotions, direct mail and online.

rrp: Pure Premium 1ltr, £1.85; Smoothies 750ml, £1.99

tel: 01189 306666