Tropicana has launched an integrated marketing campaign to help retailers brighten up their breakfast sales.

On Monday morning dawn broke an hour early after a spectacular sun was raised over Trafalgar Square. The public art installation was designed to signal the start of Tropicana’s ‘Brighter Mornings’ campaign, which includes a new 30-second TV advert. The ad uses an array of early morning scenes to portray the journey from waking up to coming alive, positioning Tropicana as the perfect way to start your day.

“Tropicana is already enjoyed in nearly eight million households, and our new TV advertising campaign is set to drive even brighter sales,” said Peter Charles, PepsiCo marketing manager.