Tropical Sun is launching Dragon Malt; a non-alcoholic malt drink.
Dragon Malt is lightly carbonated and delivers a sweet-malt flavour and a filling energy boost.
Dragon Malt has been launched in a 330ml glass bottle and shelf-ready six-pack. The bottle’s label features a foil-finish which delivers strong on-shelf stand out. It is also available in a “super-value” 500ml can (rrp 69p per 330ml bottle or 99p per 500ml can).
Tropical Sun Dragon Malt is free from artificial flavours and preservatives. It is suitable for a vegetarian, vegan and halal diet.
Tropical Sun brand manager Jag Singh said: “Dragon Malt is aiming to capture the growing opportunity that premium non-alcoholic drinks offer. There is already a huge market for malt drinks, which we will be tapping into, as well as bringing even more shoppers to the category.
“We have a host of above and below the line marketing activities planned which includes sampling in-stores and at events. We’re very confident that Dragon Malt is going to be a huge success. In fact, it is already proving to be one of our most successful NPD launches of the past few years.”